Is HB Naturals A Scam or Legit MLM? [Pyramid Scheme?]

HB Naturals Logo

Welcome to my review of HB Natural!

HB Natural campaigns to offer a more comfortable and legit seven ways to earn money from their Incentive plan. It looks cool and an opportunity to make some cash. However, have keenly taken your time to research between the lines if this is a scam or legit? I am sure many of you have not but don’t worry because in this article I will take you through what is HB Naturals. In my review, I will disclose all the details to help you make a sober decision if to join the company or not.

In my review am not advocating the HB Naturals neither am I saying it a scam MLM company. I will detail all the truth about this HB Naturals. Let start then!

HB Natural, according to the company website, is a new MLM company in the industry. I worry that it has entered in one of the competitive niches, that is, health and explicitly dealing with the Cannabidiol (CBD).

According to Google trends, CBD oil has attracted many people and especially in the United States over the past few years. Many regard CBD as a “natural remedy” to deal with anxiety, improve cognition, and solve the disorder and pain.

The company owner may have chosen what people are looking for. But the opportunity to make money with the company is questionable from the word go as the niche is already flooded with other companies. Surprising the one-year company tells us we shall earn as much as $ 2,000 when you’re are a consultant before accounting expenses. It looks like an excellent business opportunity but is it?

HB Naturals Review Summary

Company: HB Naturals

Scam: No

Recommended? No! (In terms of business opportunity)

MLM business is one of the business models that I don’t like. The fact is that, most people who join MLM lose money and did not earn even a single penny. According to FTC’s research, there is only around 1% of the success rate. That 1 percent already includes those who are earning a little only.

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What is HB Naturals?

HB Naturals is an MLM (multi-level-marketing) company that gives its members a chance to retail a product line of hemp herbals such as strong hemp coffee, pet products, weight loss powder and tea, nutritional supplements, biomineral supplements, and all essential oils.

Additionally, after you have become an HB Natural distributor, otherwise referred to as a consultant, you can build a downline and earn overrides and bonuses on the sale made by the organization.

Even from this description, it is clear that HB Naturals has the mechanics of a pyramid scheme, which is a scam scheme by the way. But with HB naturals, although it has a similar mechanics with a pyramid scheme, it is not a scam.

HB Naturals is also called Heart & Body Naturals. Its headquarters is situated in Kentucky and was founded in late 2018.

About their site, HB Naturals’ main aim is to share “synergistic Healing Trilogy products.” It further goes on to detail that; Heart & Body Naturals was launched with one simple purpose; sharing the synergistic Healing Trilogy products formulated with the healing power of plants provided by our creator.

Who owns HB Naturals?

HB Naturals founders

HB Naturals, aka Heart & Body Naturals, was founded and managed by Paula Scarcella. It is a private MLM company. Other than Paula, Ben Scarcella is also one of the founders alongside the formulator Alexandria Brighton. Alexandria Brighton is the formulator of the supplements and refers to them as “original Healing Trilogy.”

The CEO is Paula Scarcella. She is a very experienced in network marketing and is the founder of HB Natural parent company, Green Organics. She also manages another MLM company by the name goes ana but is not well-known.

Alexandria Brighton is the person responsible for formulating the company’s products. She owns three decades of expertise interacting with natural remedies, and she holds the Brighton Institute of Botanical Studies.

On my further research who is Paula Scarcella, I came across very shocking details. Paula Scarcella entered the MLM industry in the 1990s, and he is said to be once an affiliate with Essante. At that time with Essante, he headed a third party promotion referred to as “teambuilder.”

Regarding one source, Teambuilder promised people that they would earn $2000 per month after ten months or get their money back. To engage in the program, you were required to purchase a minimum of $50 a month of product and pay $20 a month for ten months. They promised that in case you did not achieve $200 per month, your money will be refunded. The promise was not honored, and there is no record of anyone reaching the $2000 per month guaranteed.

Related MLM product reviews:

Go Founders Review

Worldwide Dream Builders Scam

Majestic Cares Review

What is the company’s product line?

HB Naturals deals with selling natural health and wellness products. It includes everything from hemp oil and pet products to personal care products and superfoods. In the individual product, there is a variety on offer. They include;

  • Hemp Herbals (hemp-derived CBD oil)
  • Super Foods (powder supplements)
  • Coffee
  • Pet Products
  • Bio mineral supplements
  • Weight loss supplements
  • Personal Care (hair, skin, etc.)
  • Essential Oils

Despite these entire products, the company pays attention to the Hemp herbals and superfoods. Hence, I will examine the two products in this review.

Hemp Herbals

hb naturals hemp herbals samples


It is a product line that is made up of full-spectrum extract oil which comes in different preferences and sizes. The hemp extract oil is extracted from the flower, stalk, and leaf of the hemp plant. It is meant to meet the therapeutic functions.

The product for sure is of high quality generally. It is a type of oil that is extracted from Kentucky grown, organic GMO-free hemp. Furthermore, it’s a full spectrum plant extract, and it preserves the natural qualities and importance of the plant.

Out of all these details, it is clear that the product is costly compared to other competing products in the market, which are even more established, trusted brands in the market. I found it hard to comprehend why it’s so. Expect that they say they use the “propriety Low-Heart Bio-Availability Enhancement process” to manufacture the product nothing more is unique from the rest of the products in the market.

Just get to have a look at these other products in the market and compare with HB Natural to understand more what I am I saying;

Charlotte’s Web Original Formula (30 ml bottle)

Retail price range between $149.99

Hemp extracts range between approx. 2580mg

CBD content range between 1500mg

Price per mg of CBD range between 10 cents

HB Naturals 1,000 mg (30 ml bottle)

Retail price range between $129.95 ($123.45 on auto-ship)

CBD content range between 1148mg

Price per mg of CBD range between 11 cents

The above comparison shows clearly that HB Natural products are more expensive than other competing products in the same market per milligram on CBD reference.

It even odd in that HB Naturals doesn’t tell its retailers how many milligrams of CBD there is within their flagship Elite and Entourage hemp extract oils. Instead, they do tell you only the amount of hemp extract in the bottle and fail to disclose the CBD content.

Despite the CBD oil and hemp extract, oil often used interchangeably automatically doesn’t refer to the same thing. The failure to disclose this may hinder retail sales due to that people look out at the CBD content while buying the hemp oil.


The superfoods are a product line that entails supplements powders which you can water or juice. The major ones are the soul, mind, body, and Nourish. All of them are designed to assist someone meets optimal health in various ways.

The main supplements are powders, and they include;

  • Mind: $49.95
  • Body: $49.95
  • Soul: $49.95
  • Nourish: $29.95

All the superfood are in powder form and contains vitamins and minerals which the company claims to boost cognition, reduces inflammation, improves your overall health and well -being and improves kidney and liver health.

The product is unique from hemp extract oils and heard to establish if it’s worthy, best way to understand more about this product, I would recommend you buy one of them such as the “Healing Trilogy” products for 7 days which costs just $25 to get the first-hand experience and make up your mind if it’s worth.

What is their compensation plan?

HB Naturals’ compensation plan is also referred to as an Incentive plan. The company is not mean as it has detailed all the information about their compensation plan on its website. There is a video outlining all info about their incentive plan to its members.

The company discloses that most of the consultants will only earn a range of $500 to $200 per year. To be honest, they are very transparent, which is okay and I like it.

Here is a breakdown of the consultant ranks within the HB Naturals Incentive plan:

  • Consultant
  • Executive Consultant
  • Bronze Consultant
  • Silver Consultant
  • Gold Consultant
  • Platinum Consultant
  • Pearl Consultant
  • Sapphire Consultant
  • Ruby Consultant
  • Emerald Consultant
  • Diamond Consultant

How do you earn from HB Naturals?

There is seven-way to make money in HB Naturals. These ways are:

  • 50% Retail Customer BonusYou can make around 50% of the Commissionable Volume (CV) purchased on your free e-commerce website provided by HB Naturals. You don’t have to purchase personally to earn the 50% Retail Bonus.
  • Fast Start bonus you are entitled to earn around 30% on wholesale orders purchased by the members you enrolled or sponsored during their first 90 days. The 20% Fast Start Bonus is also possible even without a personal purchase.
  • STAR bonus when you have 100 PV, there is a huge possibility that you can earn unlimited monthly bonuses, two (2) 1st Generation with 100 PV, four (4) 2nd Generation with 100 PV, and eight (8) 3rd Generation with 100 PV.
  • Matrix CommissionsAdditional income of up to $1.00 for every 50 Commissionable Volume order purchased by members in your business, it does not matter who enrolled them as long as you have 25 PV or 50 PV.
  • Binary CommissionsWhen there is 200 Commissionable Volume in both legs, you can make 4%, 8%, or 12%, it all depends on your PV,
  • Binary Match CommissionsThis is up to 7 generations deep where you can earn up to 50% check match of the Binary Commissions on Executive Consultants in your enrollment tree.
  • Rank Advancement BonusThis will be paid in 10 months increments if you can grow or expand your team through the ranks and you can earn up to $190,000.

Here is a detailed video:

Why I don’t recommend HB Naturals

  • The company has entered a very competitive niche hence tricky to sell their product
  • Their products are expensive, yet the company is now a very competitive market thus hard to make it with their products
  • The company is new; hence, it’s hard to predict if it a business opportunity yet to join or it another scam in the MLM industry.
  • As we all know, the MLM business model is flawed in the sense that the success rate is extremely low. Although there are successful people with this model, that is a very small percentage compared to those who lose money.

pyramid scheme structure of HB naturals

Do you want something that really works?  See below link for details (With proof)

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About Ross

Ross is a Chemical Engineer Blogger. Helps people in his own little way.

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